The TUV PEB

Now for a critical eye on the TUV PEB (still can't find the original Alliance PEB on the internet for some odd reason I can only find a remix version). There are no surprises in terms of the TUV's messages - scandal, terrorists in government, Stormont's crap etc.

In terms of message they actually do the DUP three small favours - they acknowledge the DUP shift on multiple mandates, they reiterate the hung parliament narrative and attack the Ulster Unionist and Conservative link-up. They do repeat the fallacy that they have the answers to 'terrorist inclusive government' but they are hardly going to admit that in a PEB or anywhere else for that matter.

Visually it's a mixed bag - they use the newspaper headline approach (useful for reinforcement of message by 'neutral' sources). In terms of backdrops they veer to having them to not - Allister and Ross do others have blank walls. Falls down a bit on their candidates failure to learn their scripts and the Harbinson, Kilpatrick, Ross sections needed re-shot - the off camera eye movement isn't good.