Saturday, 24 April 2010

Slogan Subversion and Mainstreaming

Some political communication from the other side of the big sheuch. This is from the Republican Governors Association. They have gone for a mix of subversion and mainstreaming. First it attempts to subvert the successful 'Yes We Can' slogan of the Obama campaign by tying it to a series of negative outcomes. However, its sub theme is an adaption of remember remember the 5th november simply remember november. The 5th November theme was used successfully by the Ron Paul presidential campaign in an online fundraising drivewhich itself was influenced by left-wing emphasis of the Fawkian myth as an anti-Bush metaphor.

We Will Remember from Republican Governors Association on Vimeo.

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