For example when I got involved with community groups it was community work, then it became community development, empowerment took off for a while with capacity building following soon after. Throughout this time what you did changed very little but with each funding round it got renamed. Mastery of the jargon was almost part of the job description especially when it came to funding applications. I've been accused of it myself (when I manage to needle Chekov accusations of social science speak soon appear). One individual I know has mastered it so well that he has nearly lost all ability to speak human at all and wonder if his spouse can communicate with him anymore.
Our public services will change but if we are to get greater involvement from the public then we need to present that change in terms easily to grasp - universal and free at the point of delivery, five giants etc rather than 'social producivity'. We need to speak human not management speak.
UPDATE Sluggerotoole has a thread on a similar theme.
UPDATE Sluggerotoole has a thread on a similar theme.
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