Rebrand

Leading USA government scientific adviser, John Holdren, has re-iterated his call for a re-branding of global warming.  His alternative is for it to be called 'Global Climate Disruption'.  He had stated this opinion before and prior to the growth in scepticism following Climategate and other issues.  However, they may mean his suggestion now finds a more receptive audience.

From findings to instructions

Why is science failing to convince the public?  The American thinks it has found the answer.  When a PR person was asked they came up with the unsurprising answer that they needed better PR:

"says researchers need a campaign that inundates the public with the message of science: Assemble two groups of spokespeople, one made up of scientists and the other of celebrity ambassadors. Then deploy them to reach the public wherever they are, from online social networks to “The Today Show.” Researchers need to tell personal stories, tug at the heartstrings of people who don’t have PhD’s. And the celebrities can go on “Oprah” to describe how climate change is affecting them—and by extension, Oprah’s legions of viewers."