Wednesday, 13 October 2010


Another ad from Americae, this time for embattled republican Senatorial candidate Christine O'Donnell.  She has not had her troubles to find as regards her campaign with the republican establishment as unhappy as the Democrats are about her.

As regards the ad, I get the concept - address a negative stereotypes upfront (the witch story and judgementalism) and try to redefine by playing to the strength, in this case being an outsider (and even just ordinary citizen).  However, I'm just not sure if she manages to pull it off.

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