Thursday, 26 August 2010

The pesky brain

Two articles worth having a look at about the human brain and politics.  Via slugger you get to a University of Michigan how a person of a particular political belief will be reinforced in their position even when shown the facts that reinforced it are incorrect.  Via conservativehome you get to research on neuroscience that demonstrates how party preference can lead to a reversal of position on a policy issue.  This has significant impact on how a political message is developed.

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