Finally got round to watching the first Conservative Party Election Broadcast. Production values were good. IIRC the ordinary people from the "I've never voted Tory before" campaign were used so there was integration between mediums (which should be a plus provided the other resonated). However, Cameron's contribution needed to be about drawing the different strands together into the big idea but he didn't do it. At the start I started to assume this was fleshing out the Big Society theme but it didn't really go that way.