Fake

Liking the pace and match of visuals with voiceover of this Ron Paul attack ad.

Parody

The libertarian's at Reason TV have decided to produce their take on the half-time ad.





Meanwhile Clint is denying it was pro-Obama while others are claiming some of the creative team were pro-Obama.

Half-time

Last year I was deeply impressed by the Chrysler half-time super-bowl ad.  It worked visually with a superb script that had an emotional punch and a very good example of how to approach brand re-invention.  This year Chrysler tried to produce a successor ad 'Half-time' with the focus on the broader brand rather than a particular car as a means to promote the brand.

Obviously the success and power of the first ad went to someone's head as this ad is a complete failure. Leaving aside the obvious political subtext that can be drawn from it, it simply doesn't work.  Visually it is a mess.  The script tries to link with broader American values but it is done in such a clunky fashion that not even a Clint Eastwood growl can give emotional punch to it.  Chrysler has managed to go from producing a casebook example of how to to a casebook example of how not to.